Definitely the Dude! But you don't have to be a dad -- or even male - to look great in this hat. Our Hiker emblem is embroidered on the front, with station ID on the side. This unstructured, six-panel cloth cap is 100% cotton and is very comfortable. It's great for most any activity or... inactivity (as shown), and it's especially awesome for hiking, and for drinking beer! You know what to do.